Edinburgh: The Johnnie Walker Signature Experience
Edinburgh New Town, Edinburgh
Explore the world of Johnnie Walker Scotch whisky at this immersive experience on Princes Street. Enjoy live performances and three cocktails tailored to your flavour profile.
Johnnie Walker Signature Experience – Whisky Tour in Edinburgh
This 90-minute guided whisky tour in Edinburgh suits both whisky fans and newcomers, offering immersive sensory and performance experiences.
Highlights
- 5-star whisky tour with immersive performances and sensory elements
- Flavour quiz to identify your ideal whisky profile and three personalised drinks
- Explore Johnnie Walker’s history and Scotch whisky production
- Complimentary audio guide in Spanish, French, Mandarin, and German
- 10% discount on retail purchases and rooftop bar drinks (T&Cs apply)
Description
Delve into Scotch whisky on the Johnnie Walker Signature Experience – A Journey of Flavour. Rated 5 stars on TripAdvisor and Google, and awarded 5-star Visitor Attraction status by VisitScotland, this tour combines interactive projections, live performances, and sensory moments.
Take a flavour quiz to determine your taste profile, then enjoy three personalised cocktails tailored to your preferences. Non-alcoholic options are available.
Includes
- Entry to the Journey of Flavour tour
- Johnnie Walker flavour quiz
- 90-minute guided tour
- Three cocktails matched to your flavour profile (non-alcoholic options included)
- Audio guide in multiple languages
- 10% discount on retail products (up to £499 per item) and rooftop bar drinks (T&Cs apply)
Excludes
- No hotel pickup or drop-off service
- No luggage storage available
- The rooftop bar table booking is not included; reserve in advance on the website or upon arrival to avoid disappointment
Important Information
- The tour uses flashing lights, media, music, sensory effects, and special effects that may not suit all guests; contact staff with any concerns
- Guests consuming alcoholic drinks must present original ID (no digital copies accepted)
- Non-alcoholic drink options are available
- Children under 8 years are not permitted; children 8 and older require a valid ticket
- Dress code is smart casual; no costumes or sportswear allowed
- Please arrive 15 minutes before your tour start time
Cancellation Policy
Cancel up to 12 hours before your tour for a full refund.
Frequently Asked Questions
It is a 90-minute guided whisky tour in Edinburgh featuring immersive performances, sensory activities, and tastings of personalised Johnnie Walker whiskies.
The experience is located at the Johnnie Walker Princes Street visitor centre in Edinburgh.
The tour suits both whisky enthusiasts and newcomers interested in learning about Scotch whisky and Johnnie Walker’s history.
The guided whisky tour lasts approximately 90 minutes.
The audio guide is available in Spanish, French, Mandarin, and German.
Yes, you sample three personalised whiskies based on a flavour quiz to identify your ideal whisky profile.
Yes, you receive a 10% discount on retail purchases and drinks at the rooftop bar, subject to terms and conditions.
Yes, the tour includes detailed information about Scotch whisky production and Johnnie Walker’s heritage.
Check the official website for current opening hours and availability of tours.
Yes, the experience accommodates both individual visitors and groups interested in whisky education and tasting.
